In 1984 an entrepreneur in Milan, Walter Annaratone focuses on the chance to open stores specialize in shirts. A quality product combined with a refined image, would have certainly found a space within the Italian and international market. Two young entrepreneurs, Mario Pellegrino, stylist and owner of ''passageway'' and Enzo leathergoods manufacturers, owner of '"E.&G'', are involved in the project. The adventure of NARACAMICIE worldwide distribution franchise part since the opening in 1984 the first shop in via Montenapoleone in Milan, still reference point of sales network and brand image. In the wake of this enthralling success, requests to open a franchise multiply till you reach the ambitious goal of an international sales network.
On 9/9/1999 Laura Leonardi chooses NARACAMICIE which best shirt Made in Italy by proposing to its guests in the city of Piacenza and opens its first shop.
After 4 years the new location in Corso Vittorio Emanuele II, in the historic centre of the city.
In 2005 the shop in the central Corso Campi in the city of Stradivari and torrone: Cremona.
The following year is the turn of the shop in "Lioness of Italy: Brescia, in Corso Zanardelli and in 2009 the United States with the opening in Florida with the store in Miami Beach fashion: Ocean Drive
In what we believe.
We believe in the shirt as a piece of clothing badge suitable on all occasions. Elegant, sporty, casual, coloured, white, short sleeve, long. Infiniti models able to satisfy even the most demanding guest.
We believe that the best product should be associated with an excellent service. That is why our team consists of people prepared to give the essential advice in choosing the most suitable shirt. Our style speaks to us.
We believe that the city, has its "heart beating" where people meet, they recognise, greet each other, you are looking for, have fun, we remember, come together and for this we are here, our stores are here, in the Centre. We want to stay with people, where're people, close to our customers.